Louise French

Brand & Innovation Strategist

The Future Laboratory


The Strategist


Brand and innovation strategist for The Future Laboratory, Louise French helps businesses to become strategically fit by identifying and charting their pathways to the future. Applying a deep understanding of the consumer landscape, in both a cultural and a market context, French delivers insightful strategies and disruptive innovations that lead to tangible outputs for brand activations, innovation programs, and strategic foresight frameworks. Possessing more than 10 years of agency experience, French has worked with a broad spectrum of clients, including Google, Sony, Diageo, Rosewood Hotels, and URW. French’s background in design helps her to deliver creative yet effective results.


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