Rachele Simms

Deputy Head of Strategy

The Future Laboratory


Refined Vision


Deputy head of strategy for The Future Laboratory, Rachele Simms plays a pivotal role in nurturing and mentoring the company’s strategy department and optimizing the quality of its tactical thinking across the business. With nearly 15 years of industry experience, Simms combines a creative fashion background and strong commercial business acumen with a skeptical, inquisitive, and strategic nature, which helps her to focus fast on new growth opportunities.


Simms’ ability to identify and interpret foresight and consumer-led insight into relevant implications and solutions has helped her to define and realize strategies for a diverse range of global brands and businesses, including Shiseido, lululemon, Jameson, and The Chalhoub Group, encouraging them to think differently about their future vision and purpose in order to optimize their decision-making today.


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