Join us for our official Arena* Welcome on the beautiful terrace of Memmo Príncipe Real with stunning city views.
Rua Dom Pedro V 56 J
Conference Day I
Be part of a day full of inspiring talks from external and internal speakers on our topic Focus Filter: The Age of Re-Engagement.
Rua Serpa Pinto 9
Arrival & Registration
Insights on the Properties of Sound
Welcome to Arena* 2017
The Focus Filter
Creating Platforms to Bring People Together
A New Generation in The Hospitality Industry
The Rise of the New Membership Clubs
The Art of Improvisation
What the Hospitality Industry Can Learn from Portugal’s Recent Development
The Festivalization of Meetings and Events
Creating and Re-Creating Social Capital
An Outlook on the Unification of the Two Most Impactful Loyalty Programs in the Hospitality Industry
Dinner & Party
Join us for a memorable night with impressive views of the Tagus River, authentic food, and a boisterous party accompanied by an intimate live DJ set by Stavroz.
Avenida Infante Dom Henrique
Conference Day II
Trend Briefing by The Future Laboratory
Avenida da Índia 136
Big and Heavy Waves
Trend Briefing Part I – Applying a Focus Filter is Key to Future Success
Trend Briefing Part II – Transcendent Wealth and Creating the Right Experiences
Experience the museum’s newest immersive exhibition and a scenic get-together of drinks and bites on the MAAT rooftop.