New Horizons: Developing a deeper relationship with the traveler of the future
For this year’s Arena*, taking place in the ascendant Georgian capital of Tbilisi, Design Hotels will look towards New Horizons, asking ourselves as we approach the third decade of the 21st century how we can capture the imagination of the purpose-driven traveler of the future. We will discuss the “New Promadic Traveler,” a pan-generational, conceptually driven consumer who is looking for purposeful and mission-driven travel. What will they expect from the brands of tomorrow—in hospitality and beyond? How can we provide “big issue” moments in ways that still keep fun at the core of the hospitality experience? With an eye to 2030, we will suss out the long-term prospects, challenges, and opportunities within the travel sector. What are the big picture trends impacting our industry, guests, societies—our world?
Throughout the conference, presentations and talks will look at the innovators and market disruptions that are inspiring change, revolutionizing industry models, and delivering thought-provoking ideas in the worlds of service, food and drink, wellbeing, and technology. This year our second conference day, in collaboration with our friends at The Future Laboratory, will engage our audience to co-create ideas and opportunities for the future of hospitality through strategic workshops sessions that assess more particular impacts and tactical applications, while immersive spaces will help us experience insights, and additional speakers, performers, and guests will entertain, challenge, and inform.