Holly Friend

Foresight Writer and Travel & Hospitality Editor

The Future Laboratory


Clear Sight

Holly Friend is foresight writer and travel & hospitality editor at The Future Laboratory. Navigating the future on a day-to-day basis for trends intelligence platform LS:N Global, her research shapes micro and macro trend reports, Trend Briefing events, and Futures Forums. She is a recognized trend forecaster and presenter, consulting on projects for clients such as Samsonite, Rosewood Hotels, Vans, and Spotify; and speaking at key industry events, including the Berlin Travel Festival, the Independent Hotel Show, and The Lobby. An expert on the next generation of young travelers, Friend’s work focuses on the socio-cultural impacts of tourism.


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