Serdar Kutucu

Executive VP Brand & Strategy

Design Hotels™

3:20pm – 4:00pm

A Meaningful Hospitality Brand

Serdar Kutucu (Executive Vice President Brand & Strategy) is responsible for the Design Hotels™ brand strategy and experience, the qualitative growth of its hotel portfolio, the consumer community, and media relationships. In this role, he is the driving force for strategic initiatives and the further evolution of the brand. Kutucu joined Design Hotels nine years ago as Director of Business Development, as which he was responsible for the substantial growth of the hotel portfolio, in particular across Europe, the Middle East, and Africa. In 2014 he took over the leadership of Brand, Marketing & Communication and has been meaningfully developing the Design Hotels™ brand in the past years. With a deep understanding for hospitality, he has a wealth of experience in marketing and strategic consultancy with international companies, and holds a Masters Degree in International Business Administration from the University of Vienna.

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