Serdar Kutucu


Design Hotels™

11:30am – 12:00pm

Instinct, Vision, and Creativity


Kutucu joined the company in 2008 as Director of Business Development and played a pivotal role in shaping the fine collection of more than 300 privately owned member hotels for over half a decade.


The aesthete with a natural affinity for brands and design has always had a keen instinct for brand narrative, architecture and positioning. Consequently, he took over the leadership of the distinctive Design Hotels™ Brand in 2014 contriving and conceiving the alignment of the company’s brand ideation with the vision to create original hospitality experiences.


With his deep understanding of the travel industry and hoteliers needs paired with his wealth of experience in marketing, communications and consultancy, Kutucu decisively contributed to the strategic development and the further evolution of the brand and the company as a whole. On December 1, 2018, Serdar Kutucu became Chief Operating Officer of Design Hotels.


Kutucu, who holds a master’s degree in international business administration from the University of Vienna, brings the fundamentals and the creativity to further drive innovation and consolidate internal processes while conveying the company culture and positioning Design Hotels™ as the distinctive brand in the industry.


Speakers Overview